Unlocking the Power of Video for Your Coaching or Online Business
In today's digital age, video has become an indispensable tool for coaches, online entrepreneurs, and business owners seeking to connect with their audience, establish authority, and drive growth. During a recent interview with Arfan Husain, founder of Grow Automate Scale, marketing coach Ed Troxell shared valuable insights on the importance of embracing video in your marketing strategy.
The Shift Towards Video Content
As Ed pointed out, we live in a world where "video is King," and this trend is only set to continue. With platforms like Instagram, TikTok, and YouTube prioritizing video content, businesses that fail to adapt risk falling behind. According to Arfan, approximately 70-80% of content consumed on social media is now video, making it a crucial component of any effective marketing strategy.
Overcoming the Fear of Being on Camera
One of the biggest hurdles preventing many entrepreneurs and coaches from leveraging video is the fear of seeing and hearing themselves on camera. However, Ed offers practical advice for overcoming this obstacle. He suggests starting by recording a video for yourself, without the intention of sharing it publicly. This simple exercise can help desensitize you to the process and gradually build confidence.
Ed also emphasizes the importance of creating a comfortable environment for recording. This could involve investing in proper lighting, wearing clothing that makes you feel at ease, or finding a location where you feel most relaxed. By addressing these seemingly small details, you can significantly reduce the anxiety associated with being on camera.
The Power of Consistent Engagement
Beyond simply producing video content, Ed stresses the importance of showing up consistently and engaging with your audience. Whether it's through social media posts, email newsletters, or online courses, consistent presence and value delivery are key to establishing trust and credibility with your audience.
As Arfan highlighted, even if your audience is not immediately interested in purchasing your services or products, consistently showing up and providing value can nurture relationships and ultimately lead to conversions down the line.
Leveraging Video for Business Growth
Video can be a powerful tool for driving business growth, especially when combined with paid advertising. Arfan, whose agency specializes in Facebook advertising, shared insights on the impact of incorporating video into ad campaigns. He noted that including a video on a "thank you" page can increase click-through rates by 50% or more, significantly boosting conversions and sales.
Furthermore, video can be a game-changer for online events, webinars, and courses. As Arfan mentioned, he has witnessed a single webinar generate upwards of $250,000 in revenue, highlighting the immense potential of video in scaling an online business.
Take the Next Step Towards Video Marketing Success
If you're a coach, online entrepreneur, or business owner looking to leverage the power of video and paid advertising to scale your revenue, now is the time to take action. By embracing video and implementing a strategic approach to your marketing efforts, you can establish a strong online presence, connect with your audience, and drive tangible results for your business.
Take the first step today by connecting with Ed Troxell at https://edtroxell.com/ and learn from his journey.
To get started, consider booking a FREE 30-minute strategy call with Arfan Husain's agency, Grow Automate Scale. During this call, their team will review your current results and map out a comprehensive plan to help you scale your revenue with paid ads and effective video marketing strategies.
Don't let the fear of being on camera or the uncertainty of where to begin hold you back. Take advantage of this opportunity to unlock the full potential of video for your coaching or online business.
Disclaimer: Client Results & Earnings
At Grow Automate Scale, we are committed to providing expert digital marketing strategies, advertising management, and consulting services to help businesses grow. However, individual results will vary, and we do not guarantee specific outcomes, earnings, or business success.
While our clients have achieved significant growth using our strategies, success depends on various factors, including market conditions, business model, offer quality, audience targeting, ad budget, and client implementation. Any examples, case studies, or testimonials shared on our website, social media, or marketing materials are not guarantees of future results.
By using our services, you acknowledge that Grow Automate Scale is not responsible for your financial decisions, ad performance, or business results. Marketing and advertising involve inherent risks, and you understand that past success does not guarantee future performance.
Disclaimer: Client Results & Earnings
At Grow Automate Scale, we are committed to providing expert digital marketing strategies, advertising management, and consulting services to help businesses grow. However, individual results will vary, and we do not guarantee specific outcomes, earnings, or business success.
While our clients have achieved significant growth using our strategies, success depends on various factors, including market conditions, business model, offer quality, audience targeting, ad budget, and client implementation. Any examples, case studies, or testimonials shared on our website, social media, or marketing materials are not guarantees of future results.
By using our services, you acknowledge that Grow Automate Scale is not responsible for your financial decisions, ad performance, or business results. Marketing and advertising involve inherent risks, and you understand that past success does not guarantee future performance.