Facebook Ads in 2025: What's Actually Working for Coaches
In the competitive world of online coaching, generating consistent leads and filling programs can feel like an uphill battle. Today, I want to share a compelling case study that demonstrates how strategic Facebook advertising can transform your coaching business, even if you're returning after a break or just getting started with paid ads.
The Client's Journey:
One of our recent clients, a coach and new mom returning from maternity leave, faced a common challenge. Despite having a strong social media presence and engaged following, she needed a systematic way to fill her coaching program after taking time off. She had previous experience with Facebook ads in 2022 but needed to adapt to the platform's many changes since then.
The Strategy That Generated 55 New Clients
We implemented a three-phase approach that ultimately brought in 55 new coaching clients with just under $5,000 in ad spend, achieving approximately a 10X return on investment.
Here's how we structured the campaign:
Phase 1: Strategic Lead Generation (2.5 Weeks)
The first phase focused on warming up cold audiences and testing different targeting combinations. This was crucial because many previously successful audiences had changed or been removed by Facebook. We generated nearly 1,000 leads through this initial phase, spending about $800 to build our foundation.
Phase 2: Virtual Masterclass Promotion
We promoted a series of three masterclasses hosted over two days (two sessions on day one and one session on day two). While costs per lead were higher for event registration compared to general lead generation, we maintained efficient costs between $8-10 per lead – well within profitable ranges for a high-ticket coaching program.
Phase 3: Strategic Retargeting
During the cart-open period, we implemented targeted retargeting campaigns that generated an additional 12 sales. This phase was particularly effective, with some ads achieving costs as low as $22 per sale for a $1,500 offer.
Key Success Factors:
1. Budget Distribution
We discovered that allocating 85% of the budget to lead generation and 15% to retargeting provided optimal results. This distribution ensured a steady flow of new prospects while effectively converting warm leads.
2. Creative Testing
We organized our ads into different batches of creatives and found significant cost variations. Some batches generated leads for $3-4, while others cost $12+. This reinforced the importance of thorough creative testing rather than relying on just one or two ad variations.
3. Frequency Management
We closely monitored ad frequency to prevent audience fatigue. Our data showed that conversion rates typically decrease when frequency exceeds 3, so we structured our campaigns to maintain optimal exposure levels.
Scaling Considerations
For those looking to scale, it's essential to understand that simply increasing budget on successful ads isn't enough. We found success by:
- Running multiple campaigns with different creative combinations
- Testing various lookalike audiences and cold interest groups
- Maintaining fresh ad creative to combat fatigue
- Carefully monitoring frequency across all campaigns
Starting Small
You don't need a massive budget to begin implementing this strategy. Even with $100, you can start testing lead generation campaigns. If you're just beginning:
- Focus solely on lead generation initially
- Run ads for 2-3 weeks at $5/day for audience testing
- Scale gradually based on performance data
- Add retargeting once you have sufficient lead volume
Ready to implement this strategy in your coaching business?
Book a FREE 30-minute strategy call with our agency so we can review your current results and map out how to scale your revenue with paid ads.
✅ Get your hands on THE FACEBOOK ADS SIX-FIGURE LAUNCH BLUEPRINT: Your step-by-step guide to launching and scaling your offers to six-figures+ using Meta ads.
Download now: https://arfanhusain.com/facebook-ads-six-figure-launch-blueprint
Together, we'll analyze your current situation and develop a customized strategy to help you achieve similar results in your coaching business. Whether you're just starting with Facebook ads or looking to optimize your existing campaigns, we'll help you create a clear path to scaling your coaching program through strategic paid advertising.
Disclaimer: Client Results & Earnings
At Grow Automate Scale, we are committed to providing expert digital marketing strategies, advertising management, and consulting services to help businesses grow. However, individual results will vary, and we do not guarantee specific outcomes, earnings, or business success.
While our clients have achieved significant growth using our strategies, success depends on various factors, including market conditions, business model, offer quality, audience targeting, ad budget, and client implementation. Any examples, case studies, or testimonials shared on our website, social media, or marketing materials are not guarantees of future results.
By using our services, you acknowledge that Grow Automate Scale is not responsible for your financial decisions, ad performance, or business results. Marketing and advertising involve inherent risks, and you understand that past success does not guarantee future performance.
Disclaimer: Client Results & Earnings
At Grow Automate Scale, we are committed to providing expert digital marketing strategies, advertising management, and consulting services to help businesses grow. However, individual results will vary, and we do not guarantee specific outcomes, earnings, or business success.
While our clients have achieved significant growth using our strategies, success depends on various factors, including market conditions, business model, offer quality, audience targeting, ad budget, and client implementation. Any examples, case studies, or testimonials shared on our website, social media, or marketing materials are not guarantees of future results.
By using our services, you acknowledge that Grow Automate Scale is not responsible for your financial decisions, ad performance, or business results. Marketing and advertising involve inherent risks, and you understand that past success does not guarantee future performance.