Revolutionize Your Coaching Business with This New Facebook Ads Strategy for 2024

As a coach, consultant, or course creator, you're constantly looking for ways to grow your list and attract high-quality leads. In today's digital landscape, Facebook Ads remain a powerful tool for achieving these goals. But with the platform's ever-changing algorithms and increasing competition, it's crucial to stay ahead of the curve. That's why I'm excited to share a game-changing Facebook Ads strategy that's set to revolutionize how coaches and consultants generate leads and scale their businesses in 2024.

The Power of List Building

Before we dive into the strategy, let's remind ourselves why list building is so crucial for coaches and consultants. Your email list is your most valuable asset.

It allows you to:

1. Nurture relationships with potential clients

2. Showcase your expertise over time

3. Launch new programs or courses to a warm audience

4. Create a sustainable, long-term business model

The larger your list, the more opportunities you have to convert leads into clients. But here's the catch: it's not just about quantity. The quality of your leads matters just as much, if not more.

The Traditional Approach vs. The New Strategy

Traditionally, coaches have used Facebook Ads to drive traffic to a freebie offer - a guide, eBook, or webinar - in exchange for an email address. This approach, while effective for growing your list, often results in a high volume of low-quality leads that don't convert into paying clients.

The new strategy I'm about to share addresses this issue head-on, allowing you to not only grow your list but also immediately start qualifying leads and generating revenue.

The Game-Changing Strategy Revealed

Here's the core of the new strategy:

1.Create a Freebie Offer: Start with a valuable free resource that your ideal clients would love.

2. Add a Low-Ticket Offer: On your thank you page, include a low-ticket offer priced between $27 to $47.

3. Optimize for Sales, Not Leads: When setting up your Facebook Ad campaign, choose the 'Sales' objective instead of 'Lead Generation'.

This approach might seem counterintuitive at first. After all, aren't we trying to generate leads? Yes, but here's why this works so well:

• By optimizing for sales, Facebook's algorithm targets users who are more likely to make a purchase.
• These users are typically higher-quality leads who are more likely to engage with your content and eventually become clients.
• The low-ticket offer helps offset your ad costs, making your lead generation efforts more sustainable.

The Results Speak for Themselves

In one campaign using this strategy, we saw:

• 884 leads generated
• 69 purchases of the low-ticket offer
• A 2X return on ad spend

But it gets better. Of those 69 purchases, 23 people went on to join a higher-tier membership program and boosted the return on ad spend beyond 5x over the following 3 months. This shows the power of qualifying leads early in the process.

Implementing the Strategy

Here's how to set up your campaign:

1.Create your ad campaign in Facebook Ads Manager.

2. Choose 'Sales' as your campaign objective.

3. Set up your ad set as usual (audience, placements, etc.).

4. In the ad set settings, under 'Optimization for Ad Delivery', choose 'Conversions'.

Select 'Purchase' as your conversion event.

Your ad copy should still focus on promoting your free offer. The magic happens when interested users click through and are presented with the low-ticket offer on the thank you page.

The Long-Term Benefits

While the immediate results are exciting, the real power of this strategy lies in its long-term benefits:

1.Higher Quality Leads: By optimizing for purchases, you're attracting leads who are more likely to become paying clients.

2.Offset Ad Costs: The low-ticket offer helps cover your advertising expenses, making your lead generation efforts more sustainable.

3. Qualify Leads Quickly: You'll quickly identify which leads are willing to invest in your offerings.

3. Build a Responsive List: Over time, you'll cultivate a list of engaged subscribers who are more likely to purchase your higher-ticket programs.