The Art of Influence: Unlocking Success for Christian Coaches

As a coach, you've likely faced moments of doubt about your ability to sell your services. Maybe you've struggled with the idea of charging for your expertise, especially if you're coming from a background of service and ministry. If this resonates with you, you're not alone. Today, we're diving deep into the art of influence and how it can transform your coaching business, based on insights from my recent interview with Justin Janowski, a high-integrity sales coach.

Reframing Your Sales Mindset

One of the biggest hurdles for many coaches, especially those with a faith background, is the misconception about sales. Justin emphasizes that high-integrity sales is about being honest, transparent, and helping people make the best decision for themselves. It's not about being pushy or manipulative; it's about leadership and even love.

To shift your mindset, start by becoming aware of the stories you tell yourself about sales. Write down your beliefs, then challenge them. For example, if you believe "sales is pushy," ask yourself: "Is that true for me? How would I actually conduct a sales conversation?" You might realize that for you, sales is actually about service and helping others.

Embracing Abundance

Your relationship with money significantly impacts your sales performance. If you approach sales from a scarcity mindset, potential clients will sense that desperation. Instead, cultivate an abundance mindset. Remember, the more you earn, the more you can give and make a positive impact.

Justin shares a powerful insight: "If we are generous in giving, it should be easier for us to receive." Consider how you can be more generous in your business – with your time, knowledge, and resources. This generosity will naturally open you up to receiving more in return.

Pricing with Purpose

Many coaches struggle with pricing their services, especially when transitioning from a traditional job. Justin suggests a thoughtful approach:

1.Research the market range for your services.

2. Determine where you fit within that range based on your unique value proposition.

3. Consider offering a "beta" price for your first few clients to build confidence.

Remember, your pricing should reflect the value you provide. Don't be afraid to charge what you're worth – it's a disservice to yourself and your clients to undervalue your expertise.

Balancing Faith and Business

As a Christian coach, you might worry about balancing your faith values with the need to generate income. The key is transparency and integrity. Bring your core values – whether that's honesty, generosity, or love – into your business practices. Show up authentically in your sales conversations, just as you would in any other aspect of your life.

Justin advises, "Be the coach and the leader that you would want to hire." Trust that your authentic approach will attract the right clients who resonate with your values and style.